South African townships face a critical challenge with counterfeit products, which pose significant health risks to the local population and undermine legitimate businesses. GBA Institute, committed to fostering sustainable and ethical local economies, has developed You Deserve Quality campaign to address this pressing issue.
Retail Collaboration: Forge strategic partnerships with local retailers to disseminate the campaign's message and promote authentic suppliers, creating a network of trusted businesses.
2. Educational Initiatives: Conduct interactive workshops, seminars, and awareness campaigns to educate retailers and consumers about the risks associated with fake food products and the benefits of supporting legitimate businesses.
Educate consumers on identifying and avoiding counterfeit goods, empowering them to make informed choices.
Community Engagement: Mobilize local leaders, influencers, and organizations to amplify the campaign's impact and foster a sense of community ownership.